![]() Jeff Goldblum had it back in 1983 in The Big Chill when his character, a writer for People, said that the average article had to be short enough to be read on a single trip to the bathroom. Tom Davenport and John Beck had this pegged several years ago in The Attention Economy, a traditional hardcover book that didn’t get the notice it deserved in part because it came out shortly before 9/11. ![]() well, no one owns an encyclopedia anymore. The blog post is the new article, the article the new book, the book the new encyclopedia, and. But that misses the larger point: organizations struggle gaining traction with any initiative that has to penetrate from the corner office to the front lines and will embrace whatever tools can help them in that effort.įor better or worse, the shift to shorter, more entertaining storytelling is all around us. the drive for sales, but, truth be told, Leading Change is itself a pretty brisk read and putting penguins on its cover was considered edgy back in 1996. There will be debates in publishing and academic circles about intellectual heft vs. Much is made in the article about the accessibility of this book. (Disclosure: Harvard Business School Press published Leading Change and I have worked with Professor Kotter as a speaker on several occasions.) It has already sold 224,000 copies according to the Times and may be on pace to surpass the sales of Leading Change, the original on which Iceberg is based. The New York Times ran a story on the front of the business section on Jheralding John Kotter’s latest book, Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions.
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