In fact, despite reports estimating that the national average waist size for men is 35 inches, many high-street chains often lack larger sizes. Standing at over six-foot tall with a 40-inch waist, he represents a group of men that have long been excluded from the high-fashion industry. Although he was one of many male models cast, Miko was the only man that seemed to fit the range’s actual description. More information about this agency can be found here.One of fashion’s biggest modelling agencies, IMG Models, has opened a ‘plus-size’ division entitled ‘Brawn’ – marking a major step forward in terms of representing diversity within the menswear industry.Ģ015 was a pivotal year for body-positivity within the womenswear industry – with social media campaigns like #DropThePlus and breakout plus-size female models like Tess Holliday and Ashley Graham – but, by and large, men have been left out of this size diversity conversation.Ĭurrently, the ‘Brawn’ division only has one model on its books, actor and comedian Zach Miko, who last year attracted attention when he modelled Target’s ‘Big and Tall’ range. IMG Models is one of the world’s leading modeling agencies. Pushing the boundaries and breaking down stereotypes, this agency has proven time and again that the fashion industry can and should do better. IMG Models upholds the value of each individual in their roster, seeing their potential and continuously nurturing their careers. The models are at the heart of this agency. Their team’s experience in management has helped shape the careers of new and established models, which allows the agency to stand out as an industry pioneer. Over the years, IMG Models has stayed committed to the people they represent. Beauty does not disappear when people reach a certain age and IMG values this perspective. IMG’s mission is to become an ageless, raceless, and weightless agency.Īside from casting models who do not typically fit the established mold, IMG Models also does not shy from representing older models historically seen as past their prime. At this agency, they encourage models to be themselves and to embrace what makes them unique. Their stance on diversity is firmly rooted in recognizing that beauty exists in all shapes and forms. Height, race, weight, or age should not hinder interested individuals from pursuing their dreams of becoming a model.īy highlighting models with different body types, IMG Models sent a powerful message to the fashion industry. Diversity was lacking in the modeling industry, and this agency wanted to take steps to change the standard. Together, these companies have steadily grown into a unique sports and entertainment platform.ĭuring his time as president of IMG Models, Ivan Bart decided to start signing models that do not fit the traditional mold of the “super tall and skinny white model”. In 2013, IMG Model’s parent company merged with William Morris Endeavor. Other models such as Angela Lindvall, Bridget Hall, Carolyn Murphy, Gisele Bündchen, and Kate Moss were soon added to the agency’s roster of models. Notable supermodels Tyra Banks and Niki Taylor also joined IMG. In 1994, Ivan Bart joined IMG Models as the creative director, and in 2013 he became the agency’s president. McCormack’s attitude towards representing models resulted in the creation of the industry-standard practice of managing careers over bookings. His revolutionary methods introduced the notion that models could use their popularity beyond runway shows and magazines. Mark McCormack believed that models could be managed in the same way as professional athletes, actors, and other entertainers. Since the modeling agency’s foundation, it has been pushing the boundaries of increased diversity in the modeling industry. It became a new division of IMG Worldwide, a global sports, talent, and events management company. Sports agent Mark McCormack founded IMG Models in 1987. The agency is also recognized for its diverse client roster. A highly successful company, they represent more than half of the highest-paid supermodels.Īs one of the world’s leading modeling agencies, IMG Models is a leader in international talent discovery and model management. The agency also has additional offices in London, Los Angeles, Milan, Paris, and Sydney. IMG Models is an international modeling agency with headquarters in New York.
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